Analytics v2 — Expanded Event Tracking

What shipped

Analytics v2 is a new event stream that runs alongside the legacy Segment integration, so you can switch over when you're ready.

What's new

• Keyed to the account, not email. Events use the booking account (mu_…), or the patient (cp_…) when they don't have an account. Linked family members roll up to one account, and group visits share a group ID.
• Lifecycle events with typed properties. For example Appointment Requested, Appointment Booked, Payment Captured, Membership Renewed, Package Purchased, and Package Credit Redeemed.
• Staff events stay separate. Staff actions, like accepting a visit or saving a chart, use staff IDs (usr_…), so you can filter them out of marketing reports.

Where it goes

Turn on v2 under your marketplace's Integrations › Segment and add your v2 write key. Google Tag Manager has its own GTM v2 switch; it receives booking-page events without personal identity, so map them to your tags. The full event list is in the Learning Center's Analytics Events guide.

Moving from legacy

The legacy Segment integration keeps working until you turn it off. You can run both while you check your dashboards, then switch legacy off.